Nexstar’s Digital Content Influencers for Aug/Sep

It’s time to highlight #NexstarNation digital journalists who’ve gone above and beyond to work towards goals, improve their station’s digital content offerings, and assist their regional neighbors. These are our Digital Content Influencers for August:


✅ Daniel Fair, digital reporter for KSNW, is a big reason the Wichita station is ahead on their pacing target for the year. So far in August, Daniel’s 70+ stories have accounted for roughly 16% of the KSNW.com‘s pageviews.
✅ Caleb Wethington, digital lead at KDAF in Dallas, has implemented his team’s own goals. His station is now more than 140% to PV goal for the year by focusing on non-topical, evergreen and lifestyle content. Last month, he was the station’s top author posting more than 100 stories. 
✅ WREG distro producer Stuart Rucker is always on the hunt for unique traffic opportunities, including in often-overlooked referral sources like Reddit, where his posts have garnered tens of thousands of clicks back to WREG.com. Looking at August YoY, he’s spearheaded +22% in social traffic and 66% growth to his station’s newsletters.
✅ Dolan Reynolds, who’s been with WGHP in Greensboro since 2019, has already landed a spot on the million-month author list. Dolan is a creative, lightning-fast writer with strong news judgement that helps his stories consistently win on search, even out-ranking national outlets.
✅ Digital Reporter Chelsee Yee in Honolulu has done a phenomenal job finding her rhythm as an enterprise content author. The top byline for KHON every month since March, Chelsee has found a workflow that averages her four stories a day.
✅ WDTN’s Callie Cassick is their top author so far in August, with her contributions helping the team pull ahead in their August KPI pacing. She’s made a big impact since joining the team in May. With just three months under her belt, she’s already hitting the daily goal of 3-5 original stories.
✅ Through months of short-handed staffing, WETM’s Brandon Kyc has continuously stepped up to help fill the gaps. He’s done standout work creating content on weekends and handling breaking news with ease.

These are our Digital Content Influencers for September:

✅ WFLA’s Heather Monahan worked tirelessly throughout Hurricane Ian coverage to coordinate digital efforts station-wide and ensure the Nexstar network was apprised of top-performing shared content.
✅ Ariel Pokett, a digital reporter, is an incredible asset to the team at KCAU in Sioux City, Iowa. Her monthly pageviews are one reason the team is already 15% ahead of YTD goals, and she is consistently among top authors.
✅ Dennis Bright, a digital producer with WBTW in Myrtle Beach, has been one of the station’s top content producers this month. His journalism experience and knowledge are huge reasons why the station hit September goals.
✅ Alejandra Yanez, digital content producer at KVEO, had her strongest month of the year. Management describes her as having a “great work ethic and constantly working to improve her headlines.” 
✅ Site producer Ashley Eberhardt in Colorado Springs has been a fantastic example of consistency at a station going through change. September was be her biggest pageview month and she’s on pace to be the top byline for the station in 2022.
✅ WRIC web producer Will Gonzalez has one of the top solo bylines in the region and with a high story count! Will comes to work ready to take on the day with a positive attitude and incredible initiative.
✅ Despite being at WHTM less than one year, James W. is consistently one of the station’s — and the region’s — top authors. He is always on top of stories coming into the newsroom and is ready to lend a hand when needed. He’s a big reason why Harrisburg is far above its YTD pacing goal.

Congrats to our winners and thanks for your outstanding effort and contributions!  

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