I’ve always been passionate about continued education and training. It’s critical we learn from each other, share best practices, and reinforce key things we’ve learned yet forgotten over time.
In my role as Sr. Director of Local Digital Content Strategy for Nexstar Media Group, I have the opportunity to present monthly training sessions to thousands of journalists across the company. Our topics over the last few years have ranged from SEO and winning on social media to broadcast concepts like morning show ideas and political planning.
— Austin Kellerman (@AustinKellerman) June 28, 2017
Most recently, we’ve been focusing on best practices from our markets as they reprioritize staff to emphasize digital. We hosted 11 companywide webinars in 2021 highlighting some of the smartest minds across the group. The innovation across the #NexstarNation is inspiring!
As a news director in Little Rock, I launched an annual training day for journalists in our region. Over three years, we had roughly 75 participants from more than 15 markets. We focused on concepts like winning breaking news, becoming stronger writing, making good ethical decisions, and developing into stronger leaders.
In 2021, I leveraged the above concept to create a virtual, one-day boot camp for some of Nexstar’s newest digital executive producers. Over the course of a couple months, we were able to train digital leaders at more than half of the company’s stations. It was a great opportunity to share ideas, strategize with others, and learn how to be better leaders.
I also enjoy speaking about digital journalism with high school and college students. If you ever need a guest speaker, don’t hesitate to reach out.