Nexstar’s Digital Content Influencers for Jan/Feb

It’s time to highlight #NexstarNation digital journalists who’ve gone above and beyond to work towards goals, improve their station’s digital content offerings, and assist their regional neighbors. These are our Digital Content Influencers for January:

✅ Plains: KARK/KLRT Digital Director Bill Smith is among the region’s top 10 authors. When short-staffed, Bill doesn’t hesitate to get into the mix. Under Bill’s leadership, KARK has already met their monthly goals.
✅ East Coast: Bill Shannon has been a cornerstone for WTAJ in Altoona helping to develop the strong team they have now through his knowledge and guidance. He continues to be a top performer in pageviews with his ability to find stories that will perform well in the market. 
✅ Midwest: Madalyn Buursma is one of the reasons WOOD-TV hit its goal for January. Despite being fairly new to the team, she’s regularly a top author – often churning out list-based stories that can pull audience for an extended period of time.
✅ East: WTRF’s John Lynch crafted stories specifically designed to capture audience on search – and he did just that. His work help wtrf.com become one of the first in the region to meet and surpass their goal for Jan.
✅ Southwest: Danica Sauter at KETK is one of the big reasons her station has already hit their goal for January. She’s done a great job digging up more than 60 stories MTD — including many of the site’s highest performers. 
✅ Northeast: Nick Veronica and his team at Buffalo’s WIVB have had quite the month. From winter weather to the big playoff run by the Bills, it’s been a fast and furious start to 2022. Their homepage is the top-visited page in the Northeast so far this month.
✅ Gulf: Kaitlyn Newsum from WHNT has a unique ability to “catch those stories that can fall through the cracks,” according to ND Paul Caron. She’s one of the station’s top bylines and one of the hardest workers in her newsroom. 
✅ West: Yan Kaner of KLAS has quickly become a top-three author at the station. As the weekend producer, Yan looks for strategic opportunities to keep the Las Vegas community engaged during slower audience periods by utilizing national content sharing resources and redistributing top-performing content from over the week.

These are our Digital Content Influencers for February:

✅ East Coast: Even though Bethany Fowler has been with WSPA in Spartanburg less than a year, she routinely has pageview counts that rank in the top 10 authors for the East Coast region. She’s on pace to be her station’s top author in February.
✅ Gulf: Rachel Hernandez of WJTV in Jackson has had a great impact on the digital team since joining in October 2021. She regularly comes up with creative ideas for high-performing evergreen content and is described by her bosses as an impactful team player. 
✅ Southwest: KMID’s Erica Miller has helped lead yourbasin.com to record pageviews in February through standout coverage of Midland’s biggest story thus far in 2022.
✅ East: WKBN digital reporter Jennifer Rodriguez quickly applied recent trainings to her daily workflow, more than doubling her byline pageviews MTD compared to January.
✅ Midwest: Natasha Geiger, digital director at WFRV in Green Bay, is a team player through and through. Not only is she dedicated to WeAreGreenBay.com, but the support and content she shares with Nexstar sister stations in La Crosse, Wis. and Marquette, Mich. make an impact every day.
✅ Plains: Under the leadership of digital EP Wesley Thoene, the digital team at KCAU in Sioux City was the first in the Plains to hit their monthly KPI targets in February.
✅ Northeast: Carl Aldinger joined WETM in Elmira in July, and by the end of August, he’d already written his way into the top 10 bylines in the Northeast region. He’s kept up the pace, landing in the top three in the first three weeks of February.
✅ West: Not only has Al Maulding of KREX in Grand Junction worked closely with his GM to establish a digital news culture, but he’s been proactive in getting to know and asking advice from his Colorado colleagues in Denver and Colorado Springs.

Congrats to all! Thanks for the hard work and outstanding effort! 👏👏

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