The following text has been republished with permission from author Kamara Daughtry of lookweareincluded.com. It highlights Nexstar Media Group’s Dalisa Robles of WNCT.
One media manager in North Carolina is taking the digital wave to another level by producing her own Spanish segment at her local television station.
Dalisa Michelle Robles-Iglesias, a Digital Media Manager at WNCT created a Spanish series called “Minuto a Minuto”, which discusses the latest news in the east area of North Carolina in about one minute.
Robles-Iglesias recently did a Facebook live interview inside a Facebook group for journalists, where she detailed the need for Hispanic representation on television. During the interview Robles-Iglesias said due to the growing Hispanic population in her area, a Spanish-tailored segment was needed to ensure everyone was represented equally.
“Is there a topic that you want me to investigate or anything that you want me to highlight?, Robles-Iglesias said during her Facebook live interview. ” [It’s] all about creating a relationship with the Hispanic community, like hey [you] have a voice [at] our station.”
We also asked Robles-Iglesias some questions offline, about the community’s response to her digital Spanish-segment, diversity and much more.
You can click here to read the Q&A on weareincluded.com.
Glad to highlight @dalisa_robles, Digital Media Manager at @WNCT for making change in her community. This #Latina media #guru is taking the digital game up a notch’ #WatchOut @NAHJ @tamronhall @NABJ https://t.co/sEkKeoiWxW
— Kamara Daughtry (@Kae_Success) November 19, 2019