Five Takeaways from #NexstarProducing Webinar

On Tuesday of this week, I had the pleasure of presenting a producing webinar to 93 television markets in Nexstar Media Group. We estimate anywhere from 800 to 1,000 content producers took part in the training.  It’s the first webinar we’ve attempted of this size and scale.

I’m not sure what was better: the actual training or second-screen experience participants created on Twitter.  If you know me, you know I ate that up!

Here are a few takeaways from the #NexstarProducing webinar based on social activity:

We have passionate journalists who care about doing great work and are eager to learn and improve. That’s a great sign for television news.

There’s a lot we can learn from each other. Our presentation was only 60 minutes. You’re only going to be able to cover so much ground. It was awesome to see additional ideas and best practices tossed around on Twitter.

We have some REALLY creative producers in the company. I think you can judge a lot about someone’s creativity based on their GIF game.  <<insert 100 emoji or whatever the kids are into>>

The idea sharing produced immediate results. It’s been great to see the early reaction roll in!

We have some socially savvy producers! It didn’t take long for the webinar to become the #4 trend in the nation!  Want to see more of the tweets and producing concepts we tossed around? Simply search the hashtag #NexstarProducing.

It was a great first effort and showcased the reach we can have through sharing great ideas! Thanks to Nexstar and Chris Berg, senior director of Local Content Development, for having the vision to make it happen!

What do you say we do it again in October?

Not a part of Nexstar?  Might be time to hit up our job portal.  I’ll leave a link for you right here.

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