On Tuesday of this week, I had the pleasure of presenting a producing webinar to 93 television markets in Nexstar Media Group. We estimate anywhere from 800 to 1,000 content producers took part in the training. It’s the first webinar we’ve attempted of this size and scale.
I’m not sure what was better: the actual training or second-screen experience participants created on Twitter. If you know me, you know I ate that up!
Here are a few takeaways from the #NexstarProducing webinar based on social activity:
We have passionate journalists who care about doing great work and are eager to learn and improve. That’s a great sign for television news.
Over-communicating. I have to get better at this. 8^) #NexstarProducing
— Bill Tomison (@wpribill) June 27, 2017
Promoting the web! Yessss! This is crucial. Second screen viewership is massive! #nexstarproducing
— Vanessa Wojtusiak (@VanessaW) June 27, 2017
Producers are troubleshooters, motivators and communicators. #NexstarProducing
— Jesse Fray (@jessefray) June 27, 2017
There’s a lot we can learn from each other. Our presentation was only 60 minutes. You’re only going to be able to cover so much ground. It was awesome to see additional ideas and best practices tossed around on Twitter.
Communication: Like a basketball fast break, we have lanes, each of us know who to contact about what’s happening @nbc4i#NexstarProducing pic.twitter.com/QeyzpFBliH
— Tony Mirones (@TMirones) June 27, 2017
GREAT CONCEPT: 22News uses GoPro plugged into TVU live driving through construction or weather! #NexstarProducing
— David Blewett (@Dpb026) June 27, 2017
In a pinch with no truck or backpack? Use Facebook LIVE on TV #NexstarProducing
— Biker Dad (@TVBikerDad) June 27, 2017
Breaking News situations – use hashtags!!! #NexstarProducing
— Brittany Pelletz (@BrittanyonTV) June 27, 2017
We have some REALLY creative producers in the company. I think you can judge a lot about someone’s creativity based on their GIF game. <<insert 100 emoji or whatever the kids are into>>
Today’s work training seminar has me like: #NexstarProducing pic.twitter.com/9ABnKxd0tr
— Christie Porter (@portergeeksout) June 27, 2017
Be a hunter of good video/sound #nexstarproducing pic.twitter.com/A0R1UvOb8T
— Shealyn Kirkman (@shealynkirkman) June 27, 2017
I LOVE showcasing our brand! #ciproud #NexstarProducing pic.twitter.com/xj609THDYL
— Jaymee T (@JaymeeT_WMBD) June 27, 2017
The idea sharing produced immediate results. It’s been great to see the early reaction roll in!
I think every story had multiple elements tonight! WTG @JimenaFraga09 @heyteyj @BrittanyonTV #NexstarProducing pic.twitter.com/v7aeedoh8d
— Travis Ruiz (@TravRuiz) June 28, 2017
I saw that action with those boxes @MikeBryant89. Nice 👍🏻 #CW30 #TeamCoverage #NexstarProducing
— Kierra Dotson (@kiedotson) June 28, 2017
Maps on maps on maps tonight thanks to #NexstarProducing
— Dawn Logg (@dawnlogg) June 28, 2017
We have some socially savvy producers! It didn’t take long for the webinar to become the #4 trend in the nation! Want to see more of the tweets and producing concepts we tossed around? Simply search the hashtag #NexstarProducing.
it’s both sad and strangely comforting that a webinar is trending over any news right now #NexstarProducing #newsanxiety
— Fiona Simone Wozniak (@fionasimone) June 27, 2017
It was a great first effort and showcased the reach we can have through sharing great ideas! Thanks to Nexstar and Chris Berg, senior director of Local Content Development, for having the vision to make it happen!
What do you say we do it again in October?
Not a part of Nexstar? Might be time to hit up our job portal. I’ll leave a link for you right here.
Austin Kellerman 